Are You Cool Enough for this Club?

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Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

Abercrombie and Fitch CEO, Mike Jeffries, doesn't want fat people at his stores.

"That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he continued. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”



Co-author Robin Lewis told Business Insider that Jeffries doesn't want "larger people" shopping in Abercrombie and Fitch; instead, "he wants thin and beautiful people."

"He doesn't want his core customers to see people who aren't as hot as them wearing his clothing," Lewis said. "People who wear his clothing should feel like they're one of the 'cool kids.'" 

Abercrombie doesn't have XL or XXL women's clothing; it does have XL and XXL men's sizes, but only for football players and wrestlers, said Lewis.