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Star Power Continues to Rise

The face of H&M’s summer campaign will be the Global Superstar Beyoncé. She will be wearing pieces from the H&M summer collection inspired by her style. It was shot on the beaches of the Bahamas and features both a print campaign and a commercial.

“I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

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Every woman looks great wearing it, and every woman has her own. It is the default date ensemble when it is one of those "I have nothing to wear" days. In fact, it is so popular, so necessary, and so much an institution in women's fashion that we had to ask: "Where did the "little black dress" come from?"
To properly understand the fashion environment necessary to produce such a simplistically fabulous necessity for any wardrobe, we must visit the 1920's. As women shed their long, layered dresses, cut their hair and enjoyed the fast-paced party life, society slowly became more accepting of women baring slightly more of her shoulders, back, and legs. The coveted silhouette of the era was generally very slender and youthful.

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Men, as husbands and boyfriends, are familiar with the feeling of having someone else fix - even choose - their tie or take the lint off their jacket. Women just love to take that extra step to ensure that their partner looks well dressed and squeaky clean before they head out the door. Why are women so concerned over their partner's sartorial choices and appearance?

First, an impeccably dressed gentleman exudes an aura of distinction around him. He gives off an impression of great success. And women are attracted to success in a man as bees are to nectar-filled flowers. Polished shoes, a stylish watch, and a genteel striped necktie are the perfect accessories to a well-tailored suit. Put together, they say, "I've got it made." They also say, "I can afford to treat you to a really good restaurant with good, expensive wine."

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